"rei and joseph"

user manual
- all photos belong to joseph japan; this is merely an archive site.
- official page links are provided when available.
- hover and click each photo in the following sections to be redirected to my compilation of the photos.
- enjoy! :)

Global Fashion Brand "JOSEPH" based in London
"Appointing Yuzuka Rei of Takarazuka Revue [as the model] and creating the [first] visual through JOSEPH PHOTO EXHIBITION "DANCING STRIPES" FEAT. REI YUZUKA" at the JOSEPH GINZA SIX Store

(Source translated from official news release statement)JOSEPH PHOTO EXHIBITION "DANCING STRIPES" FEAT. REI YUZUKA" was where Yuzuka Rei acts as the brand identity [model], wearing the "JOSEPH STRIPE" with the motif of the folding of contrasting objects, and taking the Takarazuka Revue symbol of the "grand staircase" as the stage, the photographer Kurigami Kazumi takes photo of her outstanding dance and the exhibitions are showcased in the JOSEPH GINZA SIX store."JOSEPH" has always experimented between masculinity and femininity in the theme of dancing, and with only women in Takarazuka Revue, Yuzuka Rei – who plays an otokoyaku – has a female and male contrast that blends in completely [with our theme], demonstrating the greatest contrast of white and black, and creating a new monochrome world. While returning to the roots of our brand, we hope you could come and see the "JOSEPH" portraits with this new style.This time, we have appointed Yuzuka Rei, a young dancer representative of the next generation of the Takarazuka Revue, an entertainment [theatre company] of Japan that takes pride in its 2.7 million staff each year. We hope this visual delivers a focus of the "JOSEPH" DNA, and by broadening the world view of our brand, we aim to draw attention and increase sales by expanding the contact points to new customers.

PROJECTS INVOLVED BEFORE TOP STAR

video archive of all joseph photoshoots

PROJECTS INVOLVED AS TOP STAR

video archive of all joseph photoshoots

AUTUMN WINTER 2023 – "THE FINALE"

Giving the dynamic world a stark contrast
Takarazuka Revue Flower Troupe Top Star Yuzuka Rei weaves
An effortless, sophisticated, fashion story.In these 7 years, the story that Yuzuka Rei has embarked on will end in the AUTUMN WINTER 23 as the final chapter. We hope that everyone will have a wonderful time.

YUZUKA REI'S MESSAGE: "JOSEPH AND I"

The texture of JOSEPH's clothes are good, so it's comfortable wearing it; they look smooth, elegant and trendy, so I always love wearing them. Since I'm able to work with them, I can feel a new breeze within me from JOSEPH, that I can explore broader boundaries. They are not bound by their fixed concept, and I'm thankful that they could deliver the flexibility in their products that I thought, "They can do this too!? If they do this, it'd be interesting!" If I didn't work with JOSEPH, I'd think if I'd be confined to a narrower range as an otokoyaku and a performer. Also for the fans, those who drew me art, chose the envelopes and the right words for the letters are talented in many ways, many of them can be very creative, and I'm so moved by everyone's sense of beauty as well, that everyone's [gesture] really inspired the content when I collaborated with JOSEPH.TAKARAZUKA REVUE FLOWER TROUPE YUZUKA REI